Greenbush Brewing Company Sells Nearly 30% Stake

Brewery strategically aligns with family entertainment center; rebranding imminent

April 1, 2015—Greenbush Brewing Company of Sawyer, Michigan announced today its new strategic partnership with a family amusement and entertainment center. The place where kids and adults go to be kids agreed to purchase 29.99999% percent stake in the nearly four-year-old Michigan microbrewery. The full transition, including a name change to “GreenBush’s,” will happen over the course of the next four months.

“It’s always a hard decision to sell part of your company, your baby,” said Brewmaster and Ball Pit Boss, Scott Sullivan. “We had to find the right strategic partner; one that shares our family values and our commitment to the community.” Referencing the family fun center, Sullivan said, “We found our glass slipper.”

Children have always been welcome into both the Greenbush taproom and annex locations, but the new venture will transform Greenbush into a renowned family destination. The brewery has already invested in classic arcade games and the latest video games to attract kids of all ages.

With the advent of the gaming components, the brewery has had to make some significant logistical changes. For example, all items available for purchase at the brewery and annex may now be paid for using GreenBush’s Game Tickets, as well as with cash or credit card.

“Change doesn’t come without a few hurdles, but for the most part, the whole experience has been a positive one our employees have embraced,” said Greenbush’s Director of Brewery and Animatronic Operations, Aaron Darling.

As part of the partnership, the brewery and family entertainment center also has plans to distribute a line of kid-friendly sodas, including a proprietary non-alcoholic root beer called Temper Tantrum. Six packs of 7.5-ounce cans should be hitting shelves sometime this fall.

About Greenbush Brewing Co.
Greenbush Brewing Co. opened in Sawyer, MI in June 2011 and has since grown from a seven-barrel brewhouse to a 15-barrel brewhouse, expanded the Sawyer taproom three times and opened the Greenbush Annex—a beer garden, deli and retail store. The brewery has continued to push the envelope in the craft beer industry since last April, when it began distributing the Cellarman’s Half-Dozen, 7 packs of bottled beer that resulted in sizable revenue increases in CY 2014. You can find Greenbush beer on draft and in stores all over Michigan, Northern Indiana, Chicago and downstate Illinois.

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Brew News: February

Welcome to February! I think it’s safe to say the true colors of a Michigan winter have finally arrived. Fashionably late, if you will. Before we get into our February shenanigans you should know about some Valentine’s Day gift specials available in the annex just in case you’re into that sort of thing….

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* Empty 22-karat Gold Growler w/ holographic red heart for $6 (normally $8, optional fill for additional $12-$24)
* Two 13-oz. snifters & two slate Brewhouse coasters for $25
* Anti-Valentine’s Day 4-pack of Closure, Broken Promises, Apathy & Anger for $7.50 (plus deposit)
* Handmade Brother Benjamin, Mr. Hyde & Unicorn Killer inspired beer soaps, three for $15 or $6 each

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We’ll even put them in a nice bag with tissue paper for you if you’d like. With any merchandise purchase (gift package or not!) you can have your pick of the litter from these Greenbush-style conversation heart gems pictured to the right. Now that all this mushy-gushy Valentine’s Day business is out of the way here’s where you’ll find us the rest of month #2 of 2015.

Saturday, February 7: Shelf Ice Brew Fest in Michigan City, IN [SOLD OUT]

Saturday is the day for Michigan City Mainstreet Association’s FIRST Shelf Ice Brew Fest & it’s SOLD OUT! The fest will take place outdoors so if you have a ticket be sure to bundle up & stay warm with beer! There will be a great selection of both local & regional breweries present to try beers from & a super solid food line-up (food not included in ticket cost so make sure to bring some cash money) from 1-5 p.m. CST with VIP entry at noon. Didn’t get a ticket in time this year? Plan ahead for next year!

**Monday, February 9 – Sunday, February 15: “Welcome to the Pig Leagues” Bacon Week @ Greenbush**

gb_bacon_week_webWhat’s not to love about bacon? Starting Feb. 9th until Feb. 15th come in for a different bacon dish each day & earn a slice of bacon stamp for each completed day on your bacon passport (yes, you will be receiving a bacon passport). Feast your eyes & prepare your mouths for this line-up:

Monday, 2/9: Maple Bacon Kettle Corn
Tuesday, 2/10: Bacon Tacos
Wednesday, 2/11: Bacon Milkshake
Thursday, 2/12: Bacon Confit Shrimp
Friday, 2/13: Bacon-Cured Pork Rinds
Saturday, 2/14: Salted Caramel Cheesecake w/ Bacon Brownie Crust
Sunday, 2/15: Bacon Pot Pie

There will be rewards redeemable for the total number of bacon stamps you collect on your passport…

-3 slices of bacon is good for a free dessert
-5 slices of bacon will get you a free appetizer
-7 slices of bacon scores you a free sandwich or entree

There will also be a participant raffle held on Tuesday, February 17 at 6 p.m. with a handful of sweet prizes.

Thursday, February 19: Tap Takeover @ The Buck w/ Right Brain Brewery & Paw Paw Brewing Co. 

Do you remember seeing The Ugly – Red Rye IPA on the boards in the taproom? If you dug this beer & reside in Southwest Michigan (or are up for a little road trip action) you’ll want to save this date & plan on being at The Buck in St. Joe, MI for the full The Good (West Coast IPA), The Bad (Red IPA) & The Ugly (Red Rye IPA) collab trio along with other Greenbush, Paw Paw & Right Brain beers that will be taking over some of the many taps at The Buck.

Saturday, February 21: Tap Takeover @ Hops at 84 East in Holland, MI

Hey Holland, MI! We’d love to see you at Hops at 84 East for 10+ Greenbush beers including Brother Benjamin (Imperial IPA w/ honey), Dystopia (Russian Imperial Stout), The Ugly (Red Rye IPA collab w/ Right Brain Brewery & Paw Paw Brewing Co.) and PHD (Malt Liquor brewed w/ frosted flakes).

Friday, February 27: WBF “Halftime” @ Logan’s Alley in Grand Rapids, MI

Logan’s Alley is always a good time & it has become sort of tradition for us to spend what used to be the night before Winter Beer Fest there & new this year the “halftime” of WBF because, if you didn’t already know, the fest is now 2-day extravaganza. If you got tickets for the Friday session of the fest, just know that the party doesn’t stop at 7 p.m. There will be a whole lot of GB spotted to be had at Logan’s Alley with 20 of our beers on tap & our whole crew there hanging out. So, just be there okay?

Friday, February 27: The Good, The Bad & The Ugly collab trio @ Stella’s Lounge in Grand Rapids, MI

Don’t ever say you didn’t have the chance to try the complete Greenbush/ Right Brain BreweryPaw Paw Brewing Co. collab trio because here’s another opportunity! Get to Stella’s to taste what it’s all about!

Friday & Saturday, February 27 & 28: 10th Annual Winter Beer Fest [SATURDAY SOLD OUT]

Winter Beer Fest has always been pretty epic & this year will be no different in that department. It will be a bit different in the way that it is now TWO DAYS long so bundle up & bundle up real good. Visit our booth for 50 (!!!) beers to choose from. Saturday is sold out, but there are still tickets for the 3-7 p.m. session.

As always, more details & new information on our ol’ rusty trusty FB page so keep checkin’ up on us. If we don’t see you anywhere else this month, at least (for the love of bacon & Greenbush) come pig out with us during bacon week!

Greenbush Holiday Gift Guide

The title pretty much sums it up, but ’tis the season to scramble & get all of your Christmas gift ducks in a row. Maybe you’ve already done all your shopping, maybe you have yet to start or maybe you’re somewhere in the middle. Whatever the case may be we’re here to help cross those last few people off your list, help you avoid a head-on collision in a high-traffic shopping mall & of course, keep this holiday season as stress free as possible ‘cuz we both know that beer certainly can knock those stress levels down.

The Annex is the place for the rest of your Christmas needs. I mean, let’s be honest, there just aren’t too many places you can enjoy a beer while shopping. Well, aside from online shopping in the comfort of your own home & if you’re that kinda guy/gal then make shop.greenbushbrewing.com your web destination of choice.

Now, let’s get on with the goods…

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Stocking Stuffers of all shapes, sizes, colors & purposes 

Stocking stuffing can be pretty serious. Here are some ideas we recommend to keep your stocking stuffing real this year:

  • GB Tree Freaker or Lake Michigan Freaker ($10 a piece). [Available in the annex or online.]
  • GB iPhone 5 case ($30). [Available in the annex or online.]
  • MI Bottle Opener ($10). [Available in the annex or online.]
  • Greenbush Wooden Bottle Earrings ($15).  [Available in the annex or online.]
  • GB Bottle Cap w/ Map Necklaces ($12).  [Available in the annex or online.]
  • Slate Brew House Coasters ($8/coaster or $30 for set of 4).  [Available in the annex or online.]
  • Our house-recipe pork & brisket rubs ($8.50 a piece). [Available in the annex only.]
  • Panos Farms 100% Honey Comb ($12). [Available in the annex only.]
  • McClure’s 32 oz. jar of spicy spear or garlic spear pickles ($9 a piece). [Available in the annex only.]
  • Quince & Apple Pear w/ Honey & Ginger or Tart Cherry & White Tea w/ Jasmine  preserves ($8 a piece). [Available in the annex only.]

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Limited Edition GB Holiday T-Shirt

Know a long-standing Greenbush fan with quite the t-shirt collection? Or a sucker for Christmas time? This shirt is the perfect gift for either of the above!  100% combed ring-spun cotton jersey t-shirt with holiday brewery design on the front. Comfortably fitted with a tear-away label. Made by Next Level Apparel; runs true-to-size. Available in both men’s & women’s styles for $25. Quantities limited! [Available in the annex or online.]

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IMG_198622 Karat Gold GB Holiday Growler                                  & Growler Koozie

A necessary novelty for the growler collector in the bunch & something to make multiple growler fills (or even just one!) a little easier to juggle. Getting a growler to-go has never been more flashy or fashionable. Gold growler: $8. Growler koozie: $12. [Available in the annex or online.]  

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Label Pint Glasses 

Know someone with an over-flowing glassware cabinet? This is the last thing they need & also EXACTLY what they need. Pint glasses with original label artwork for Distorter, Closure, Anger & Dunegras. $7/glass or get the set of 4 for $25. [Available in the annex or online.]

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IMG_1993Women’s Teal Logo Thermal

For any of the craft beer drinking ladies in your life. Pre-shrunk 60% cotton/40% polyester long sleeve thermal t-shirt. Features black Greenbush logo print. Comfortably fitted with a tear-away label. Made by Next Level Apparel; runs slightly small. $25. [Available in the annex or online.]

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IMG_19911/4 Zip Black Fleece  with Embroidered Logo 

A great gift for a Greenbush loving Dad, or any dude for that matter! Medium-weight 100% spun anti-pilling polyester micro fleece with Greenbush logo embroidered on left chest & good beer wins on the back. With two side-seam pockets and adjustable drawstring with cord lock at bottom. Made by Tri-Mountain. $55. [Available in the annex or online.]

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GIFT BOXES!GIFT BOXES!GIFT BOXES!GIFT BOXES!GIFT BOXES!GIFT BOXES!

All gift boxes available ONLY in the annex for purchase.

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|       Intro Gift Box $25        |      Classic Gift Box $30      |    Beer Geek Gift Box $50    |

  • Intro: Greenbush-branded pine crate, two Greenbush logo pint glasses, Greenbush growler koozie & good beer wins growler.
  • Classic: Greenbush-branded pine crate, two Greenbush logo pint glasses & choice of short sleeve t-shirt or hat.
  • Beer Geek: Greenbush-branded pine crate, 4-pack of Delusion, two Greenbush snifters & a metal Michigan-shaped bottle opener.

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Greenbush Junkie Gift Box $100

  • Vintage beer crate
  • Gold holiday GB growler
  • Group A 6-pack of choice
  • Label pint glass set including: Dunegras, Anger, Closure & Distorter glasses
  • Metal Michigan-shaped bottle opener
  • Freaker

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            Decked Out Gift Box $125

  • Vintage beer crate
  • Label pint glass set including: Dunegras, Anger,Closure & Distorter glasses
  • GB HydroFlask growler
  • Two slate brew house coasters

Change in Season, Change in Menu

Sometimes it’s even hard for me to remember Greenbush circa 2011. I’m talking Greenbush before the expansions, before there were 80 employees, before there were 2 tap towers, before there was the Annex for overflow and merch needs, etc. etc. My point is that there have been lots of changes over the 3.5 years of operation on Sawyer Road– which any of our GB faithful are well aware of. One of the bigger changes over the years is our food program. Let’s talk about that transformation for a bit…

When we first opened we didn’t even have food of our own, but allowed people to bring outside food in to enjoy alongside their beer. After a bit we had small snacks to offer like pretzels & pub cheese, chips & dip and spiced nuts. Then there was the phase of random weekend specials like sandwiches, chilli, etc. Then the toaster oven with a handful of sandwich options that your BARTENDER would run back and make for you (now a full kitchen staff of over a dozen!!!). Then we added some “appetizers”.  Then BBQ ran 7 days a week rather than weekends only. Then we started making our own bacon. I could go on, but you get the idea. From starting out with no food whatsoever we have now upgraded our kitchen and have been going strong with a FULL menu for some time now. With the full menu we like to change things up a bit here and there, but keep the “core stuff” (for lack of better term).

With all that being said– our most recent change was inspired by our transition into another frigid and unpredictable Michigan winter. This called for cold-weather comfort foods. These foods are bound to fill your belly with happiness and when eaten in excess, actually make you feel uncomfortable. Don’t fear the changes, embrace them! Next time you find yourself in the taproom googling at our menu, don’t settle for your usual. Pick something new! There’s lots of tastiness to choose from.

PORK BELLY CRACKLINS-

IMG_1662Inspiration: Louisiana take on pork rinds, which is where we first got our mouths on these during our journey to pick up the Brisket Van– easy snackin’ and good beer pairin’.   Description: fried cubes of cured, skin-on pork belly dusted with house Cajun rub                                                 Beer Pairings: Anger, Pain, Dunegras

 

SEARED PORK BELLY-

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Inspiration: another take on pork belly, our way of trying to incorporate the flavor portrayed from the classic image of a pig with an apple in its mouth.                                           Description: seared brick of cured, skin-on pork belly served over apple butter & topped with arugula, red onion & apple vinaigrette                     Beer Pairings: VanderBush, Mulehead, Remnant of Dragon

CROQUETTE POUTINE-

IMG_1639Inspiration: poutine is a hot topic and a popular mouth pleasure these days. This is our spin on it. No fries or cheese curds, but still all the goodness!                                 Description: cheesy Yukon Gold potato croquettes smothered with bacon gravy & topped with a sunny-side up egg.                                       Beer pairings: P.H.D., 2 Biggie, Helmet of Remnar

BEET-CURED GRAVLAX SALAD-

IMG_1640Inspiration: bringing the seafood element back to our menu as well as incorporating the celebration of preservation. (AND THOSE COLORS!)                                       Description: cured wild-caught, sustainable Atlantic salmon, sliced thin & layered with pickled beets, arugula, marinated onions, olive oil & balsamic vinegar reduction.                                  Beer Pairings: 1825, Yogi Borealis, Dunegras, Unicorn Killer

GUMBO-

IMG_1642Inspiration: let’s be honest– you missed it, we missed it, so we brought it back. This time around it’s more honest with the okra presence & with crawfish rather than shrimp to bring a taste of the South to Sawyer.                Description: crawfish tails, smoked chicken & andouille sausage served in a dark roux sauce with okra, onions, jalapeno peppers, roasted bell peppers & white rice.                     Beer Pairings: Anger, Broken Promises, Apathy

CAVATAPPI PRIMAVERA-

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Inspiration: ya just really can’t go wrong with pasta???                                                                 Description: cavatappi pasta tossed with an array of vegetables in a creamy tomato sauce and topped with parmesan cheese.                                Beer Pairings: Brother Benjamin, Mr. Hyde, Retribution

 

SWEET POTATO HASH SKILLET- 

IMG_1643Inspiration: well balanced harvest meal meets Spanish farmers skillet & a great excuse to make chorizo.               Description: fried chopped sweet potatoes tossed with house chorizo sausage, kale & apple vinaigrette, topped with cheddar & Parmesan cheese.                                             Beer Pairings: Unicorn Killer, Mulehead, Remnant of Dragon, Anger

HOT BROWN-

IMG_1594Inspiration: traditional dish from Kentucky history invented for hangovers. It will bring you back to life or put you back to bed.                                             Description: open-faced Texas toast topped with smoked turkey, bacon, tomatoes, white cheddar cheese, Mornay sauce & a sunny-side up egg.       Beer Pairings: Anger, Distorter, Mr. Hyde, 2 Biggie

SQUASH & ROOT VEGETABLE SANDWICH-

IMG_1663Inspiration: a lot of thought goes into our vegetarian dishes. The idea is to come up with something that sounds so tasty that a meat lover would actually be attracted to ordering a vegetarian option.                           Description: roasted butternut squash topped with root vegetable slaw, Gorgonzola, fried kale chips & chunky applesauce on a Kaiser roll.                                               Beer Pairings: Unicorn Killer, Star Chicken Shotgun, Jadis

 

Shout to Blake, Joey and the rest of the guys in the kitchen for bustin’ their asses on the regular to get food out in record time and always keepin’ it quality. Also, for all the hard work, time & effort they put into the new menu. Enjoy!

Behind the Scenes: “The Cellarman’s Half-Dozen”

7 Pack - Alternative.Still001Good ideas often start over beer… oh wait, we’ve heard that one before. But it’s rings true again–the Greenbush 7-pack idea was born out of a day of sales calls to some of our wonderful Michigan accounts. Aaron, our Director of Development and Thursday night bartender extraordinaire, caught wind of a press release about a craft beer’s continued foray into canned beer, the latest to the party slated to sit on the shelves alongside the likes of 15-, 24- and 30-packs of Budweiser, Bud Light, Miller Lite, Busch Light… etc., etc. Now, we have no beef with canned beer, but it’s not something we’re into right now. And we probably won’t ever be into 12- or 15-pack cans. But what about…. a 7-pack of bottles? That’s something we could get into.

Emails were fervently exchanged, market research was questioned and, ultimately, a plan to produce a video announcing what we were now dubbing “the cellarman’s half-dozen” was hatched. Given the amount of love we have for the creators of The Michigan Beer Film, reaching out to the folks at Rhino Media in Kalamazoo was a no-brainer. Everyone discussed their apprehensions, mostly related to the potential backlash and the question of whether or not people get the joke, but we decided to carry on.

When it came time to shoot the video in mid-March, Scott and Aaron provided a loose script and few ideas about filming locations. Multiple places in the brewery were obvious choices–at the bar and by the bottling line–but what would serve as the “lab”? And the retail testimonial–who would we tap for that? The lab you saw where we were testing different ways to attach the 7th bottle and assemble a case? That’s one of our “offices”–ya know, the kind with a plywood table that we all gather around when we’re not working in the taproom. The liquor store? That was Lambrecht’s Liquors in St. Joseph, MI–a great supporter of ours with the built-in-win factor of the dryest sense of humor and most believable delivery from our friend, Rick Cooper. And the duct tape? Duck Brand solid colors and mustache designs, natch.

But the best of the behind-the-scenes had to be all the laughs, screw ups and improvisation that happened on that wonderful March day. And with that, Rhino Media and Greenbush proudly give you…. The Cellarman’s Half-Dozen Gag Reel.

And in case you missed the original or need some more laughs, here’s the April Fool’s Day gem.

Brew News: October, Part 2

Well, folks, a lot has happened and solidified over the past week since we published the October edition of Brew News, so here we are with part two. Let’s begin with notes on upcoming events:

NEW! Friday, October 18: Greenbush Firkin Tapping at One-Eyed Betty’s in Ferndale, MI

We finally got our asses in gear and filled the One-Eyed Betty’s firkin they gave us back in the middle of the summer. With Rampage. You know, that golden ale with watermelon and white pepper that we had at the Michigan Brewers Guild Summer Beer Fest? It’s gonna be cool. 4 p.m. in Ferndale; be there.

Saturday, October 19: Pre-Game Beer Brunch at Red Rock in Ypsilanti, MI

After a little pow wow at Red Rock yesterday I’m even more excited for the Greenbush beer brunch they’ll be hosting next Saturday. In addition to their normal menu, they’re going to roll out a special brunch menu with four delightful items, all featuring recommended Greenbush beer pairings (they’ll be serving up Red Bud, Demeter, Mr. Hyde and Damn Dirty Ape). The brunch menu kicks off when they open at 11 a.m. and runs until they’re out of brunch dishes–simple as that–no reservations required. So if you live there or happen to be in town and are looking for a fun way to spend some time and eat great BBQ before the Michigan game, come on in!

Sunday, October 20: Post-Marathon Celebration at One-Eyed Betty’s in Ferndale, MI

One-Eyed Betty’s is officially the Greenbush post-marathon hangout spot. Starting when they open at 9 a.m. and throughout the day, they’ll be rocking their insanely awesome breakfast menu (per usual), but with an added bonus–4 specialty Greenbush beers on tap and brunch dish pairing recommendations. What beers will they be serving, you ask? Some beers you rarely see outside the taproom… unless you’re going to Detroit Fall Beer Fest the following weekend: Starchicken Shotgun, Damn Dirty Ape, Remnant of Dragon and Barrel-Aged Resignation (debut!!). Folks representing Greenbush (running and not) should be there by 10 a.m. and hanging around for many hours…

Now, on a different note…

Let’s talk about this mug auction we’re holding in the taproom through Monday, October 14. Basically, we think it’s time that the mugs belonging to those who’ve been booted from the club deserve caring new owners. But since we’ve passed 2000 members and some of these mugs are relatively low numbers, we think they’re something of a greater value. So we decided that auctioning off these positions, if you will, in the mug club, could be a pretty cool thing. The money made from the auction will help support the Greenbush wellness fund–yes, there is such a thing, and first on that list is the half-marathon that 12 of our staff members are running. You have to come into taproom to get all the dirty details on each storied tale, but here’s what’s up for grabs:

 Mug 159: “Invisible Man”
– Bidding starts at $100
– Winner receives mug and a gift card for one group A beer per day for 30 days

Mug 295: “Concrete Slap to the Face” as referenced on Facebook last night
– Bidding starts at $500
– Includes a replica cement mug to take home, as well as a gift card for one group A beer per day for 30 days

Mugs 763 & 764: “No Butts About It, These Two Are Jerks”
– Bidding starts at $150
– Includes BOTH mugs and two gift cards, each good for one group A beer per day for 30 days

Mug 1705: “Innuendo Bingo”
– Bidding starts at $75
– Winner receives mug and a gift card for one group A beer per day for 30 days

Those are the main update points. Hope to see you this busy weekend in the taproom! One other quick point–we’re doing what we can to pull off this new-menu thing this weekend, but it’s not 100% set in stone so we hope you can keep an open mind and be flexible about it. No matter what, Greenbush = good times.

Behind the Bush: Jill Sites

557322_4408488655455_1886006257_nJen here, with the honor of introducing a lady that needs no introduction for this month’s Behind the Bush feature. While Jill Sites may be known to the world as the Ambassador of Everything and an owner of Greenbush–or, when I’m feeling feisty, Boss Lady–the bottom line is she’s as great a friend and boss to me as peanut butter is to jelly (yeah, I just called peanut butter the boss). I wouldn’t be at Greenbush if it weren’t for her and Greenbush just wouldn’t be Greenbush for the same reason. It stands to say that whatever her title, she’s the one who keeps it alllll happening on a day-to-day basis. Read on to find out more about Greenbush’s foremost Ambassador.

What do you do at Greenbush?  
Man, what don’t I do? (Actually, there’s a lot I don’t do anymore.) I basically run the business. I’ve done everything from brew to bartend to keg wash and everything in between. At this point, most of my work is organization, computer related, and administratively based, but once in a while I still get to get to get my hands dirty. Day to day I sit at the bar in front of my computer and juggle one thing or another; numbers, project plans, marketing, wholesalers, distributors, future planning, and anything in between. Technically, I’m one of the owners. (And no, I’m not Scott or Justin’s wife. I’ve got my own awesome husband. His name is Jayson and he and I are partners in this crazy adventure.)

How’d you get involved with the brewery? 
This story is told far and wide by this point, but basically, I was running The Wine Shop at The Acorn Theater in Three Oaks, and a customer of mine had recently attended a tasting that Scott and Justin did (while Scott was home brewing.) This was right around the time I was getting married, so once that craziness ended, I called the guys up, met Justin in front of what used to be Schlipp’s (down the block from Greenbush), grabbed a 6-pk and Jayson and I brought it to NYC to see my family. We tasted it and loved all of it–and most of the recipes, incidentally, we still produce now. Over the next year or so, Greenbush participated in events I held at the shop, and over time, we became close friends. When I was going to take a job in Chicago, they “made me a better offer” to be the brand manager, before GB opened. About 6.5 minutes into opening, it became clear that I could bring skills even I didn’t know I had to the business, and I became the Ambassador of Everything.

What time is happy hour for you? 
Whenever I get home from work usually. Around 5? But I’m lame most nights, and don’t always have a drink.

You’re on a deserted island and can only have one case of mass-produced domestic beer dropped to you—what do you pick?  
I’ve read so many of our staff’s answers to this, and I’m kind of stumped. I think I’d have to say Coors Light. It’s super cold all the time somehow, and might be the best substitute for water.

Redeem yourself—what’s your favorite non-Greenbush beverage to drink? 
Man with the hard questions I helped write for other people! Beer? In cold weather? Founders’ Porter, hands down. In warm weather? Probably Blue Point’s Toasted Lager or Sierra Nevada Pale Ale. Non-beer? Bubbly. Fairly good bubbly preferably, but a nice glass of Segura Vuidas works any damn day of the week, doesn’t it Ellie Mullins? Or tequila. Also, Jayson is slowly getting me more and more into whiskey and scotch.

What’s been your most memorable experience with Greenbush thus far?  
It’s such a hard question for me, because there have been so many awesome firsts. Opening our doors, expanding the wall. Bottling. The Feliz Mazel Tov Party where we met Mama Celia and her little lambs? This sounds super corny, but my most memorable experiences have more to do with watching Sawyer blow up. I’ve always loved the Sawyer Garden Center and Fitzgerald’s, but there is nothing more satisfying for me than watching 40 people milling about this town on a freezing cold Saturday, in a blizzard, in February. Before noon. I’ve lived here for 8 years, through the real estate boom, through the bubble bursting, through the recession’s worst… and watching this town have this new…energy, is just awesome. Oh, that and seeing us on the Travel Channel and in Esquire. Those were pretty bad ass.

What does your husband think about all this madness?  
Let’s be honest. He’s a dude. Owning a brewery was right up there on his bucket list, before snowboarding off a cliff, and after playing Madison Square Garden. He’s stoked. As I type this, he’s helping us bottle our first 4,000 distribution cases. He loves it. He REALLY wishes I would put my iPhone away and disconnect more, but he knows that it’s important (most days) that I stay connected and on top of stuff. His words, “I’m really freaking proud of her.”

When you were a kid, what did you want to be when you grew up? 
Oh, my. A musical theater actress until I realized I could sing and dance, but couldn’t act my way out of a paper bag. And a Yankee.

If you were a Greenbush beer, which would you be and why?  
OY GEVALT! I should say Spicy Peaches for obvious reasons (no, because I brewed it you perverts!) but I really don’t know. Rage or Anger because I’m kind of a bitch? (Kind of?) I might have to get back to you on this one. Jumas? I really don’t know.

What’s your favorite food?  
Carbs. Carby Carbs. Preferably wearing carbs. With cheese. And I love salad.

Where do you think you and Greenbush will be in 5 years?  
Rocking it gangsta style. Hopefully doing what we do, bigger, and better, and without all the jackhammering and air hammering.

If you only had one item you could take with you to work at Greenbush, what would it be?  
My water bottle. (I really want to say my iPhone but EVERYONE says that and obviously I have to be different.)

What’s the most exotic place you’ve ever visited?  
Israel. It was freaking crazy and I hope to go back someday.

Chicago or Michigan sports teams (or Indiana if you’re crazy)?  
Chicago. But also NY. Don’t hate. Appreciate.

Did you have a favorite brewery before Greenbush opened? If so, what and why? 
I’m an East Coast girl, so I LOVE Keegan Ales in Kingston, NY. I’ve also had a love affair with Founders for quite some time. They’re not only good people, but they just simply make great beer. And I love Abita from New Orleans. Turbodog has always been my football beer.

What’s on your nightstand?  
Like my husband’s Behind the Bush, I’m apparently a freaking nightstand crap artist. What’s up with that? Here we go: My pill organizer, a clock, a blue mason jar (containing some scissors, an incredible head scratcher/massager thing from Chinatown, and some advil) some olive oil hand lotion, a photo of Jayson and I, my iPad, and a water bottle. Oh and a little book called “Do’s and Don’t of Being a Good Wife.” And no, I have no idea why I need half this crap on my nightstand.

How many beers do you drink in a typical day?  
Less than one. I usually just do a little tasting at work. The joke at GB is that when everyone starts tasting, I want less than a drop. I’m a lightweight.

Rhapsody Hero (where you try to pick the WORST song for everyone to enjoy)—what’s your pick?
I know I have some good ones stored up, but for this round I’m going to go with “Last Resort” by Papa Roach.

BONUS questions:
If you could get Greenbush on tap at any one place in the world, where would it be?
Anywhere in Kauai, Hawaii. And I mean, anywhere. Preferably in my kegerator in my fabulous beach house.

What’s your favorite dish you’ve cooked recently?
I’ve done some pretty damn fine healthy dishes lately, so that’s tough. Just a few days ago I made this bomb super healthy AND gluten-free shepherd’s pie with mashed root vegetables and local ground chicken and turkey sausage, so let’s go with that. [Editor’s note: I can vouch, that stuff was taaaaasty!]